It Takes Poise

Feeling Like a Fish Out of Water

She doesn't feel like herself when she uses the wrong protection for leaks.  So what does she feel like? We dramatized the feeling of discomfort with a breakthrough visual metaphor…Mermaids

It’s the ultimate metaphor for feeling wet, the same way she feels when her not-Poise pad fails her. 

That fish-out-of-water feeling is translated into this visual metaphor of what’s happening in her head, no one else notices it happening, because she's the one feeling this way. 

Fortunately, once she gets the protection of Poise, she doesn’t feel like a mermaid.