Kleenex Print Campaign
Substitutes Blow
The Rough Truth of Using Substitutes on Your Skin
Over half of people aren't using Kleenex to blow their nose. Instead, they use rough substitutes like toilet paper, napkins, or sweater sleeves that add thousands of microcuts to their skin.
Kleenex transforms substitutes into visceral objects you'd never want close to your face, dramatizing the danger of using anything but Kleenex on your face. The most common Kleenex substitutes are napkins, toilet paper and sleeves.