Hoosier Lottery Digital Campaign
Gift Responsibly
The holidays are a time of embracing your inner child. But when it comes to gifting, your inner adult needs to take over. You’re not a kid anymore, so you have a responsibility to do the right thing. Like coming home from the office holiday party before sunrise, replacing the burnt-out bulbs on the tree, and only gifting lottery tickets to adults 18 and older.
Creative execution was inspired by e-cards. The humor of e-cards inspired us to create responsible gifting messaging with a sprinkle of humor.